Indicative CGIKeystone Crewe
Crewe, Cheshire East · Cheshire, England · CW1
Illustrative, assumptions-based figures. The operator could fail. Resale takes time. Values can fall. Yields and exit pricing are not guaranteed. Capital at risk. Not advice.
An established operator delivers the service under a single lease — the operator manages the building; you hold the title.
Contracted FRI rent from a named, independently-funded operator. Full repairing & insuring: the operator carries repairs, insurance and running costs — your rent is net.
A 250-yr lease, registered in your name — a real asset, not a paper promise.
Why this scheme works.
The second care home into the channel. Cheshire East has a structural undersupply of modern care beds; Crewe brings a 72-bed registered home to the same individually-titled, FRI-leased structure that Stoke pilots.
A 72-bed registered care home on one operator FRI lease — identical structure to the Stoke pilot
Cheshire East — structural undersupply of modern en-suite care beds
Operator covenant vetted — named, independently funded, Companies House accounts published — before a single unit is marketed
The operator's own balance sheet stands behind the rent across its portfolio — your income does not rely on one building's trading alone
Buyer deposits milestone-released from SRA-regulated escrow during the build
The demand is demographic — and it is already here.
Britain is ageing faster than it builds care beds, and Cheshire East is no exception: a 398,800-person borough whose Local Plan concentrates its growth on Crewe, with an affluent market-town hinterland and the area's acute hospital minutes from the site. The drivers below are third-party market data — the same sources cited on our market page.
The ONS projects the UK's 85-and-over population to more than double by 2050. It is the slowest-moving, most predictable demand curve in UK real estate — and the engine behind every modern care bed.
UK care-home occupancy runs at near-record levels (Knight Frank, 2025). Well-run modern homes in strong catchments operate effectively full.
The borough's Local Plan directs its major housing allocations to Crewe, adding households — and, in time, their parents — every year (Census 2021; Cheshire East Local Plan).
Mid Cheshire's acute hospital sits on Crewe's doorstep and was selected for a full rebuild under the national New Hospital Programme. NHS discharge pathways are a structural source of care-home demand.
Nantwich, Sandbach, Middlewich and Haslington give the home an affluent, family-rooted hinterland — the catchment that fills private-pay beds. (Estimate from published town populations.)
Independent research puts the UK's shortfall of fit-for-purpose care beds at 55,000–65,000 (Knight Frank). A 72-bed, new-build, en-suite registered home is exactly the stock the market is short of.
Figures are third-party market data from published sources (ONS Census 2021 and projections, Knight Frank healthcare research as cited on the market page, Cheshire East Local Plan, NHS New Hospital Programme announcements) — not Keystone projections. The 20-minute catchment is an estimate.
The investor case.
The entry unit, held three or five years, exited to an institution — if the exit yield is achieved. Yields can widen as well as compress.
The Crewe worked numbers are shown to certified qualified investors.
Ten-second certification under the UK financial-promotion rules. No obligation.
Resale & exit routes. Exit is never automatic. Two routes out: open-market resale of your titled unit — Keystone maintains a register of qualified buyers — and, where offered on a scheme, an operator/developer buy-back option at a price defined in the reservation pack. The operator could fail. Resale takes time. Values can fall.
Live availability.
Prices are shown to certified qualified investors.
| Unit type | Units | Price (illustrative) | ||
|---|---|---|---|---|
| Standard en-suite care unit | 240 sqft | 46 · 40 available | £——— 🔒 | —.—% |
| Premium en-suite care unit | 280 sqft | 16 · 16 available | £——— 🔒 | —.—% |
| Garden-wing en-suite unit | 300 sqft | 10 · 0 available | £——— 🔒 | —.—% |
From reservation to income.
Off-plan means a gap between exchanging and earning. Here is exactly where your money sits, and when the rent begins.
- 01Reserve
Reservation fee holds your unit.
- 02Exchange
Deposit paid — into SRA-regulated escrow, not to the developer.
- 03Build period
No income yet. Funds release against verified build milestones only.
- 04Completion
Balance paid; the unit is yours, registered in your name.
- 05Lease commences
The operator's FRI lease starts.
- 06Income starts
Contracted rent begins — from lease commencement, not before.
Between exchange and completion your money is held by an SRA-regulated solicitor as stakeholder and you receive no income — the build period is typically 12–24 months. Income begins when the operator lease commences at completion.
This is the pension-relevant product class.
Every unit here is a commercial interest in the registered care home — a CQC-registrable care institution, not a self-contained dwelling — the structure that may fall within HMRC's care-institution exemption for SIPP/SSAS investment. Pension purchases are unfurnished (furniture is taxable in a pension), complete through your scheme administrator rather than online reservation, and proceed only once the written tax opinion is on file and your own provider has accepted the asset.
Walk the eligibility decision tree →Interrogate the scheme.
The key facts, the protections — and an AI assistant that answers only from Keystone's approved data room.
The detail
- Tenure
- 250-year leasehold · individual title within the registered home
- Entity
- SH Care Projects (Crewe) — entity to be confirmed
- Completion target
- 2028
- Status
- Launching August 2026
A 72-bed registered care home on the same single-operator FRI structure as Stoke; the operator and lease covenant are under negotiation and will be vetted to the same standard — named, independently funded, never a developer-affiliated shell — with Companies House accounts published in the data room before launch.
Your protections
- Independent RICS Red Book valuation per unit before any price is published
- Deposits held in an SRA-regulated stakeholder / escrow account, milestone-released
- Promoted only to certified qualified investor categories under s.21 FSMA
- Identity and source-of-funds (AML) checks on every buyer — required by law, run on every reservation
- Your certification, declarations and what you were shown are recorded and retained
The data room
Two gates: certify as a qualified investor to see the figures, then accept a confidentiality undertaking to enter the full due-diligence room — titles, leases, covenant and valuations.
Enter the data room →Register to reserveAsk about Crewe
AI assistant — answers only from Keystone's approved data room.
Try asking:
Not advice. Figures indicative, subject to RICS valuation. Capital at risk.
Request the investor pack.
Everything a serious investor asks for, in one reply — within one business day.
Scheme overview & live availability
Unit schedule, status and the build programme.
Lease heads of terms
FRI structure, CPI-linked rent reviews (collared and capped), operator covenant note.
The compliance pack
SRA-escrow deposit route, RICS valuation process, title structure.
A named contact
One person who knows the schemes — never a call centre.
Illustrative, assumptions-based figures. The operator could fail. Resale takes time. Values can fall. Yields and exit pricing are not guaranteed. Capital at risk. Not advice.